Advertising channels
Every ad platform explained — and when to use each one
Most businesses waste money by picking a platform before picking a goal. Search captures demand that already exists. Video and social create it. These guides break down what each channel is genuinely good at, who it suits, and how we run it.
Capture demand that already exists
Google Ads
Google Search Ads put your business in front of people typing exactly what you sell, at the moment they want it. It is the shortest path between a stranger and a paying customer.
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Create demand with video
YouTube Ads
YouTube is the second largest search engine and the cheapest place to buy attention at scale. Video builds trust before someone ever visits your site.
Read the guide
Reach buyers where they already scroll
Facebook Ads
Facebook still holds the widest and most detailed audience data of any ad platform, which makes it the most reliable way to put an offer in front of the right people cheaply and repeatedly.
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Visual proof that sells
Instagram Ads
Instagram is where people judge whether a business looks credible. Reels, stories and feed placements let you show the work, the result and the personality behind it.
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Cheapest attention on the internet
TikTok Ads
TikTok still sells attention below market rate. For businesses that can produce simple, honest video, it is currently the lowest cost route to large-scale awareness.
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Precision targeting for B2B
LinkedIn Ads
If your customer is a job title rather than a household, LinkedIn is the only platform where you can buy that title directly. Clicks cost more, but the deal sizes justify it.
Read the guideStart here
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Prefer email? jrabarozzipgi@gmail.com