Keyword and intent mapping
We separate buying keywords from research keywords, then build tight ad groups around each so your ad copy always matches the search.
Capture demand that already exists
Why Google Ads matter for your business
Google Search Ads put your business in front of people typing exactly what you sell, at the moment they want it. It is the shortest path between a stranger and a paying customer.
Funnel stage
Bottom
Buyer intent
Highest
Typical first leads
2–4 weeks
Why it matters
What Google Ads does that other channels can't
High intent — people are actively searching
- Search is bottom-of-funnel: someone typing “emergency plumber near me” is not browsing, they are buying.
- You only pay when someone clicks, so budget follows interest instead of guesswork.
- Keyword-level data tells you exactly which words produce customers and which waste money.
- Local businesses can dominate a postcode without outspending national brands.
Best for: Service businesses, local trades, clinics, legal, B2B and ecommerce with proven demand.
How we run it
Our Google Ads management process
Negative keyword pruning
Weekly we cut the searches that burn budget — “free”, “DIY”, “jobs”, competitor noise — so spend concentrates on buyers.
Ad copy and extension testing
Multiple headlines, descriptions, sitelinks and call extensions are tested continuously to lift click-through rate and lower cost per click.
Conversion tracking that is honest
Calls, forms and bookings are tracked back to the keyword, so reporting shows cost per lead — not vanity impressions.
Start here
Tell us the goal. We'll send the plan.
Fill this out and you'll get a written growth plan — platforms, creative angle, budget range, and the numbers we'd hold ourselves to. Free, and yours to keep either way.
Prefer email? jrabarozzipgi@gmail.com