AI search & brand positioning

Manage what AI says about your brand

ChatGPT, Gemini and Perplexity already describe your brand to buyers, with or without your input. Our AI brand positioning service shapes how AI tools talk about your business, so you can guide your brand to show up favourably in LLMs. Start with a brand sentiment audit to see where you stand today.

Illustration of an AI model sending answers out to multiple conversation bubbles

Why it matters now

Buyers are asking an assistant before they ever open a search results page

AI answers collapse ten blue links into one recommendation — you are either in it or invisible.
Models describe your pricing, reputation and category position from whatever they can find, including outdated pages.
Competitors who publish clear, structured answers get quoted; those who don't get paraphrased badly or skipped.
Ad spend works harder when the assistant already validated your brand before the click.
Illustration of a website wireframe emitting structured data into a knowledge graph

Automation

We automate your website and ads to get picked up by AI engines

Every page we build ships with structured data, clean semantics and machine-readable business facts. Your ads, landing pages and schema stay in sync, so when an AI crawler reads your site it finds one consistent, current version of your business — not three contradictory ones.

That same structure feeds Google's AI Overviews, Bing Copilot and Perplexity's citation engine, which is where the next wave of qualified traffic is already going.

What's included

AI brand positioning services

Brand sentiment audit

We ask ChatGPT, Gemini, Perplexity and Copilot what your buyers ask, then record and score every answer for accuracy, tone and which sources get cited.

Machine-readable website

Schema markup, entity consistency, clean heading structure and llms-friendly pages so AI crawlers can parse who you are, what you sell and where you operate.

Answer-shaped content

We publish direct answers to the questions buyers type into assistants — comparisons, pricing explanations, definitions — the exact formats models quote.

Citation and trust building

Directories, review platforms, industry sites and press that the models already read get consistent, accurate information about your business.

Automated ad and page sync

Your ad copy, landing pages and structured data stay in sync automatically, so a change to your offer updates everywhere the machines look.

Monitoring and reporting

Monthly re-prompts track whether you are mentioned, how you are described, and whether you are cited above competitors.

The process

From invisible to cited

01

Audit

Baseline what AI assistants say about you and your competitors today.

02

Structure

Fix schema, entities and site architecture so machines read you correctly.

03

Publish

Ship answer-shaped content aimed at the prompts your buyers actually use.

04

Earn citations

Get consistent mentions on the sources the models already trust.

05

Monitor

Re-prompt monthly, track sentiment shifts and correct drift.

Questions

AI search, answered

What is AI brand positioning?

It is the practice of shaping how large language models — ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews — describe your business when a buyer asks about your category. It combines structured data, authoritative content and citation building so the models have accurate, favourable material to draw from.

How is this different from normal SEO?

Traditional SEO wins a ranking position on a page of links. AI search returns one synthesised answer, often with only two or three cited sources. Winning that answer depends on machine-readable structure, entity clarity and being quoted across sources the model already trusts.

What is a brand sentiment audit?

We prompt the major AI assistants the way your buyers would, record what each one says about you and your competitors, and score accuracy, tone and citation sources. That gives you a baseline of where you stand today before anything is changed.

Can you guarantee what an AI says about my brand?

No one can guarantee model output. What we can control is the input: accurate structured data, consistent entity information, published answers to the questions buyers ask, and citations on sources the models read. That is what moves the answer over time.

Start here

Tell us the goal. We'll send the plan.

Fill this out and you'll get a written growth plan — platforms, creative angle, budget range, and the numbers we'd hold ourselves to. Free, and yours to keep either way.

Prefer email? jrabarozzipgi@gmail.com

No obligation. No spam. We reply within one business day.