Precision targeting for B2B

Why LinkedIn Ads matter for your business

If your customer is a job title rather than a household, LinkedIn is the only platform where you can buy that title directly. Clicks cost more, but the deal sizes justify it.

Illustration of a glowing briefcase connected to a network of nodes

Funnel stage

Middle

Buyer intent

Professional

Typical first leads

3–6 weeks

Why it matters

What LinkedIn Ads does that other channels can't

B2B — target by role, company and industry

  • Target by job title, seniority, company size, industry and even named account lists.
  • One closed contract often pays for months of spend in high-ticket B2B.
  • Lead gen forms pre-fill professional details, which lifts conversion rate sharply.
  • Ideal for recruiting, SaaS, consultancy, finance and professional services.

Best for: B2B services, SaaS, consultancies, recruiters and anyone selling deals worth thousands, not hundreds.

How we run it

Our LinkedIn Ads management process

Account and title targeting

We build the target list first — industries, company sizes and decision-maker titles — then write to that person specifically.

Value-first content offers

Guides, benchmarks and audits outperform “book a demo” on cold traffic, so we lead with something worth their email.

Retargeting to demo

Engaged prospects get a second sequence pushing the call, which keeps expensive cold clicks from going to waste.

CRM-backed reporting

Because B2B cycles are long, reporting tracks pipeline value and closed revenue, not just form submissions.

Start here

Tell us the goal. We'll send the plan.

Fill this out and you'll get a written growth plan — platforms, creative angle, budget range, and the numbers we'd hold ourselves to. Free, and yours to keep either way.

Prefer email? jrabarozzipgi@gmail.com

No obligation. No spam. We reply within one business day.