Offer before creative
We sharpen the offer first — free quote, audit, bundle, guarantee — because no amount of design saves a weak proposition.
Reach buyers where they already scroll
Why Facebook Ads matter for your business
Facebook still holds the widest and most detailed audience data of any ad platform, which makes it the most reliable way to put an offer in front of the right people cheaply and repeatedly.
Funnel stage
Top / Middle
Buyer intent
Cold to warm
Typical first leads
1–3 weeks
Why it matters
What Facebook Ads does that other channels can't
Interruption — you bring the offer to them
- Enormous reach across almost every age bracket, including the 35–65 buyers most service businesses want.
- Lookalike audiences let you clone your best existing customers at scale.
- Lead forms capture enquiries inside the app, which lowers friction and cost per lead.
- Retargeting brings back the site visitors who never called the first time.
Best for: Local services, events, home improvement, health and wellness, ecommerce and lead generation offers.
How we run it
Our Facebook Ads management process
Audience and lookalike testing
Cold interests, customer-list lookalikes and broad targeting run side by side until the algorithm finds the cheapest pocket.
Creative volume
Static, carousel and short video run together. Every two weeks the losers are cut and new angles enter the test.
Pixel, CAPI and CRM sync
Conversions API plus your CRM feed real lead quality back to Meta, so it optimises for customers rather than form fills.
Start here
Tell us the goal. We'll send the plan.
Fill this out and you'll get a written growth plan — platforms, creative angle, budget range, and the numbers we'd hold ourselves to. Free, and yours to keep either way.
Prefer email? jrabarozzipgi@gmail.com